Eric Spaulding
Design leader in interaction & behavior design, product leader,
writer, saxophonist, IDEO & Airbnb alum, dad, penguin rescuer
Eric Spaulding
Design leader in interaction & behavior design, product leader,
writer, saxophonist, IDEO & Airbnb alum, dad, penguin rescuer
Growing Business and Changing Lives via Design
For over a decade, I have led design teams and organizations that ship memorable products and that drive powerful customer behavior change. From hospitality to mobility, from newborns to terminal cancer patients, my teams have facilitated difficult conversations, explored emergent opportunity spaces, designed elegant products, and celebrated the change we enabled in the world. Me and my teams have:
designed and launched the first financial product for the US independent worker market
designing and scaling the Money Coaching (now Money & Life) program at Capital One
designed & piloted an innovation platform to supercharge the creative confidence of all 285k AT&T employees and accelerate new product development
designed and piloted robo-advising services for 24-45 year old segments leveraging behavior design to increase investment ability
led future casting for a global hospitality brand to design services for the hotel of the future
built a global empathy engine for a Fortune 500 electronics firm to debut at the Winter Olympics
evidenced the 'soul' of an autonomous vehicle for debut at the Paris Autoshow
helped empower parents and children to understand and engage in crucial pediatric clinical trials with a 17% increase post design
I have led teams numbering from 3 to over 30. I have helped shape innovation labs, lead innovation design teams, and built sustainable businesses through my product design work.
Behavior Design
Designing for behavior change to build healthy habits and happy lives
Behavior Design
Designing for behavior change to build healthy habits and happy lives
Design Tiny, Pilot Quickly, Scale Smartly
Digital product design IS behavior design. The most successful products from a customer adoption standpoint are the ones that satisfy simple, desired behaviors. They needn’t contain he most features. They deliver on a promise to create and support long term behaviors that help people become the person they desire to be. It can be taking photos or taking medication — people gravitate towards the products that solve their migraine-level pains.
I have worked with companies across nearly every vertical and of every size to help them incorporate behavior design into their product work, with obvious and fast results. Please contact me if you are interested in discussing hosting a behavior design workshop for your team or organization.
Writer, Storyteller, Narrative Designer
Telling stories through artifacts and spaces that leverage multiple platforms for immersion
Writer, Storyteller, Narrative Designer
Telling stories through artifacts and spaces that leverage multiple platforms for immersion
Stories today are about immersion, not consumption
I've always loved a good story, well told. As a child, I wanted to be a Hollywood filmmaker, creating memorable cinematic moments that people returned to again and again and again the way my family did to films like Jaws, Christmas Story, and Indiana Jones & the Raiders of the Lost Ark. What I loved most about them was the story, and the way film pulled you INTO the story. I pursued a path as a fiction writer but by my early 20's, became frustrated with the lack of ability for a reader to experience the world beyond the neurons that fired in their brain as they read the words. As I built a career in the world of interaction design, I began thinking of myself as a worldbuilder and less of a writer. If a story involved music, how could I craft real music to evidence the world? If there was a signature object in a story, could I build it and put it out in the world somewhere for an audience to find and experience it? Today I work with brands and entertainment franchises to build worlds around their properties, extending the audience’s engagement into the story in more tactile ways.